Kilobites by Sanico

It is hard not to predict the future from the past. The whole basis of our judgement often comes from our past experiences. Even public resources explain in gambling, say the roulette table, that just because red was rolled 10 times straight doesn’t mean black’s chances have increased - the events are independent. However, majority of people think that a number or colour may appear since it hasn’t appeared yet - this even has a definition named The Gamblers Fallacy.

My curiosity runs deeper to the predictions we make in day to day life.

Are gambling predictions different to the real world predictions?

If we talk about casino games, these have extremely clever win ratios that are stacked against the player - they are calculable. For instance, most people don’t realise that placing a bet on red in roulette has less than a 50% chance of winning (see image below).

Therefore in the case of casino games, it is an artificial world with calculable odds - this does not reflect the real world.

However, when we wander outside of the bricked fortress with no windows, gambling in the real world becomes odds determined by past events and pundits. Similar to real life, I would argue each person is a pundit in their own way and creates odds for predictions in their day to day life. The two suddenly share many similarities.

Can you give an example please?

Alright, my …

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Everything you do adds up.

That blog post you wrote. That website page you added. That Instagram Reel you made. That YouTube video you published. That client you made happy. It all adds up.

In an airport in Rome, Italy I ran into an ex-coworker from IBM that upon discovery I ran my own software business asked immediately: “How did you find your clients?”

Well… that was a complex question to answer in a short span of time as we awaited our baggage at the airport.

In my eyes a thousand paths led to me finding clients. For example,

• One client found me through a blog post I wrote.
• Another through a Google Search.
• Someone else watched an Instagram Reel I published.
• A previous client recommended us to another client through Facebook.

… The list goes on endlessly.

In other words, the more doors you open, the more pathways open for clients to discover you.

Patience, A Lost Virtue

In a world with an attention span of 60 second vertical videos, I meet many people with a lack of patience that focus on immediate results.

I want the client RIGHT NOW.

I want a successful ad campaign NOW.

I want that blog post to convert NOW.

I want that Instagram Reel to go viral NOW.

To use content creation as an example, I try not to focus on the now but instead I focus on the creation of excellent and helpful content with the thought that a potential client may find me through it tomorrow, …

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There you have it, folks. I don’t want to write this blog post.

Is that too blunt? Too rude? Too… lazy?

Perhaps, it’s all of the above. But, what’s the one thing that it definitely is? Honest.

A round of applause for me. Just kidding, please don’t do that. Not yet, at least.

Let us track a little further back. Sav (The ‘Sa’ in Sanico) reached out to me and asked if I’d be interested in writing a reflective piece for their blog about some contract work I did for them, which included some IT Maintenance work, such as Hardware Installation - my fancy way of saying ‘I set up computers’.

I said ‘Well, gosh darn, diddly squat, cut me a block of cheese and slap it on a platter, because I’ll do it!’ (Liberties have been taken as to the correct response I had given Sav when he had asked… it was a couple months ago, okay?)

Simply, I agreed. I had initially expressed my desire to write a piece about ‘Management’, reflecting on my positive experience being managed by Sav and Domenico (the ‘nico’ in Sanico) during the contract, compared to some positive and negative experiences of being managed in other jobs throughout my life. These other jobs included:

• Working as a kitchen hand for seven years
• Editing both small and large format videos (videography and films)
• Packing boxes of shoes at a warehouse
• Bartending at multiple venues for large amounts of attendees
• Working with sheep on various …

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As a web developer I create blogs for many of my clients and constantly send out a list of guidelines to help them on their journey to successfully write blog posts. The guidelines consist of tips, advice, and criteria. In these guidelines I consolidated all of my learnings into a single referenceable source of information for myself, my clients, and the general public.

I sourced the tips, advice, and criteria from renowned sources such as the Google SEO team and my own expertise after 4 years of writing various blogs. I follow the same set of guidelines when I write my own blog posts.

Below I added a concise list of all of my guidelines with more in depth explanations further down the page:

• The blog title: clear, concise, and descriptive.
• Never write about topics or posts that you dislike.
• Never rely on automatic image optimisation, always crop and optimise images by hand.
• Never, ever, ever use generative AI to write posts.
• Never use Heading 1, only Heading 2.
• Prefer using headings over bolding.
• Never draft a blog post in the application where you publish it.
• Organise well from the start.

The blog title: clear, concise, and descriptive

Want to know the best title to write so that your blog post receives the highest number of views? I’m sorry but the answer might provide little gratification… no perfect method exists. Countless people on the internet attempt to …

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Since January 2024 Shopify sent out a flurry of emails to warn store owners to authenticate and add a DMARC record to continue sending branded emails from their domain, as per the screenshot cover picture of this blog post. I received an inundated amount of requests for help from my clients and people around the world from a reel on Instagram and YouTube that I posted.

Many Shopify store owners saw the warning but due to the technical barrier they failed to fix the problem themselves. I wrote this post to help explain the problem in more detail and discuss some paths to help resolve the problem.

Shopify also sent out several notifications to store owners on their Shopify stores as seen in the screenshot below which stated “Action required to continue sending branded emails”. In this post I will explain DMARC, why you should authenticate to avoid being marked as spam, and link to Shopify’s documentation for those technical enough to fix the problem themselves.

Why has Shopify persistently warned all users about domain name authentication and DMARC policy?

In October 2023 Google and Yahoo, two of the biggest email service providers in the world, announced that to help fight against spam and fraud that they will require bulk email senders to authenticate their identity through an authentication technique called SPF, DKIM, and a policy called DMARC on their …

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I recently spoke to the founder of an innovative email service company called Buttondown Email. No, I don’t know the founder. No, this was not an interview for my blog. This was a sales enquiry. I contacted the sales staff as I required a custom premium feature and to my surprise the founder of the company, Justin Duke, responded to me. What the heck!!!!

This guy runs a decent sized technology company and personally responds to sales requests. It felt like the equivalent of me walking into a local McDonalds and being served a burger at the cash register by the CEO. Unheard of.

I discovered Buttondown Email on my search for a superior email service at a reasonable price. I wanted to ditch my previous newsletter provider Mailchimp because I find their product inferior and difficult to use. I even contacted the support staff of MailChimp recently with a problem and I received help from an overseas team that sent me around the merry-go-round. I wanted to get off that ride ASAP.

Boom! Buttondown showed up on my doorstep.

I came across it as I saw Basecamp, a product I use, said that they send email with Buttondown. I poked around and loved what I saw. A simplified product, built with privacy in mind, and easily extendible by a Software Engineer like myself. So many simple but powerful features tucked into a reasonably priced product. Please take my money.

So I went to sign up …

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Website Tip #10: Create a mobile first website.

To any business that reads this blog post I encourage you to stop reading, go view your own website on a mobile phone, and then come back to this post.

Alright, now answer the following questions:

1. Did my website load fast on mobile? [yes/no]
2. Did my website look good on mobile? [yes/no]
3. Did my website work well on mobile? [yes/no]

If you answered no to at least one of the above questions then let me tell you 2 critical things:

1. Around 60% of people use their mobile phones to view your website.
2. As of October 2023 Google now discovers your website exclusively on mobile first.

If you built your website around 8 to 15 years ago you probably failed to consider mobile phones and rightfully so, the desktop computer reigned king of the internet.

Today the majority of people utilise mobile devices to browse the internet. Google noticed the rise back in 2015 and changed how they crawl websites for Google search. Only recently in October 2023 they announced they finally changed the default crawler to use the mobile first.

So, what the heck does that all mean?

In layman’s terms, Google discovers your website through its mobile version therefore if your website sucks on mobile then Google knows about it.

Not only that, if 60% of people globally use mobile phones to view your website, what impression do you think a customer will have of …

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For those who use TinaCMS I will show you how to add hidden fields to the metadata of your content files.

I utilise several default fields within the YAML of my content markdown files and I wanted to add them with TinaCMS when a user creates a new entry to a collection. After I read the well-written TinaCMS docs I noticed that no option existed to add default values and hide them from the user interface of TinaCMS.

I required these fields as they help me perform unique behaviour for specific types of collections such as the ability to disable the render of a content file. Whatever your reason to add default hidden values I will show you how I solved the problem.

To help illustrate the end result, I desired the fields in the code snippet below to ensure my static site generator skipped the rendering of a specific page without the end user in TinaCMS ever seeing this information:

---

_build:
  render: never

---

I will not explain the inner workings of TinaCMS, instead I will show you how to add default values to hidden fields in the steps seen below.

Step 1: Configuration of the project

You must install react and import it into your tina/config.* file otherwise you will run into errors when we will add JSX later in Step 3. The process to import JSX depends on the type of your config file, I created my TinaCMS config in pure JavaScript, therefore, I required a react import. For …

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I will show you 4 beautiful websites that recently caught my attention.

Every now and again as I surf the web I come across a few websites that make me say: “dammmnnnnn that’s nice”.

Just like a car enthusiast when they see a classic and rare car go past, as a web developer well-designed websites catch my eye.

Without any further ado, here are the 4 websites.

Disclaimer: I am not affiliated with any of the organisations mentioned, I earn no commissions, I added no affiliate link, and I am not endorsing any of the websites or their services. I like beautiful websites and that’s all.

Gumroad

Website: https://gumroad.com/ - Viewed on 07/11/2023

Gumroad homepage.

I found Gumroad because a client of mine wanted to create an online membership system with a tight budget. I found Gumroad and fell in love… with the design! Whoever led the design team for Gumroad created an excellent home page. It flows very nicely and really leaves an impression of how much effort the designers put into it.

Design choices I liked:

• Parallax Scroll: Tasteful parallax scrolling that makes the page seem alive.
• Contrast: Excellent contrasting with the colour scheme.
• Tells a Story: As you scroll the page section by section it flows as if it tells a story of the company.

Unsplash

Website: https://unsplash.com/plus - Viewed on 07/11/2023

Unsplash Plus landing page.

I found Unsplash …

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My brother Dom and I created one of the most particular and unique websites for a local wine label called By Fabiano.

Fabiano, a local SA winemaker and his business partner Alex wanted to create a custom ecommerce storefront for their unique new wine label called By Fabiano.

Based in Mclaren Vale South Australia they produce a high quality wine with roots to their Italian heritage as described by this excerpt from their website:

“Working amidst a distinctive terroir, including ancient soils, Fabiano’s range is deeply rooted in his Italian heritage, with the aim to inspire a legacy within the McLaren Vale region. This merger between wine cultures ultimately becomes a new tradition with the goal of handing it over to future generations. It is not the fruit that is to be adapted to his style, but rather his style that adapts to the fruit’s expression.”

Alex from By Fabiano reached out to us from a recommendation and explained his plans for the website. As a local South Aussie I felt quite excited to bring this project to life. We came to an agreement to create the website and immediately broke ground on the new project.

Every client I work with possesses a different set of requirements they desire for their website. Some clients provide me with a list of websites they want me to use as inspiration, some give me a logo with a variety of pictures and leave …

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